Google
Photos

D3 produced an in-store experience to promote Google Photos in a casual and memorable way. The goal was to develop an interactive display that could bring the convenience and magic of the image search app.

Touching one of the display objects triggered the app search that showed photos related to the theme. An intuitive way to see the new functionality within the app itself.

D3 designed the display, objects and lighting of the piece placing Android as a premium brand inside the store.

The developed electronics allowed to transform the wood objects into capacitive buttons that, with only one touch, activated the search.

In addition to the display present in 20 stores, we also made 4 shop windows using the same technology and functionality.

The idea of this project and the first prototype were created during a Mesa&Cadeira that brought together professionals with different backgrounds from Google, Fast Shop and D3. The goal was to create a passionate experience related to Google Photos search.